Sample Chapter 1 thesis - 1536 Words

CHAPTER I The Problem and Its Background Introduction Advertising communicates and influences people. It encourages, persuades and manipulates the viewers, readers and listeners or even groups. It drives the behavior of consumers’ tastes and desires in choosing particular product and services. Advertising happens in many different ways. But most of the products were advertised on television because of its various senses being practiced. And in that matter the audience will be able to learn and inform more easily. Advertisers use many different techniques to get people to notice there adverts. Some advertisements used the popularity of a person, for example, they tend to hire artist for endorsing products so that viewers will†¦show more content†¦For example, television advertise a particular product the viewer/s consumer will have an idea about it and the tendency to buy and the quality of advertisement will excel by the means of how percent of people patronize the products. . In this theory states the be nefits of one to another. Statement of the Problem This research aimed to assess the implications of selected shampoo advertisements on the buying behavior of AB students of the University of Batangas. Specifically, the research sought to answer the following questions: 1. What is the profile of the respondents in terms of following: 1.1. age; 1.2. course; 1.3. year level; and 2. What are the shampoo brands bought by the respondents? 3. How often do the respondents buy the shampoo brands? 4. How often are the respondents exposed to television shampoo commercials? 5. To what extent do the shampoo advertisements affect the respondents’ buying behaviour? Significance of the Study Today, a large number teenagers and student with various group, gender, educational level are seeing advertisement on various television medium and on habits, living has a broader impact. Thus, the researcher believed that after this study the student will be able to; a. Recognize how television advertisement affects their social interaction with their group, b. Educate and gain deeper understanding of advertising consequences and effects, c. Know the relevance of advertising in shaping the society To the futureShow MoreRelatedSample Thesis Chapter 1 2 Only About Stress of College Students2190 Words   |  9 PagesCHAPTER 1 THE PROBLEM AND ITS BACKGROUND: Introduction: Modern life is full of hassles, deadlines, frustrations, and demands. In psychology, stress is a feeling of strain and pressure. Symptoms may include a sense of overwhelmed, feelings of anxiety, overall irritability,   insecurity, nervousness, social withdrawal, loss of appetite,  depression, panic attacks, exhaustion, high or low blood pressure, skin eruptions or rashes, insomnia, lack of sexual desire (sexual dysfunction), migraine, gastrointestinalRead MoreLandfill Storage Sites For The Underground Water Resources1500 Words   |  6 Pagescell. Once the daily work is done, the daily cover can be used as a temporary shield (Bouazza et al., 2011). Before the landfill is full, this specific landfill organization makes partial liner of landfill subject to climate effect (Figure: 1-1). Figure 1-1: sketch of landfill cells design strategy Considered the thermal conditions, Canada has distinctive seasons accompanied by significant fluctuations in the temperatures. The summer temperature can rise up to 35 °C, while winter temperature canRead MoreBenefits Of Using Cds Used For Hedging Purposes1501 Words   |  7 Pagesusers represent 50% of the sample and the other half are nonuser. The selected sample will be used to test two main aspects: 1) The effect of the CEOs’ risk-taking incentives on CDS use by distinguishing between CDS use for hedging purposes and CDS use for trading purposes; and 2) How the CDS use impacts the firms’ risk by distinguishing between CDS use for hedging purposes and CDS use for trading purposes. Banks in the following 22 countries will be included in the sample: the UK, Italy, Spain, GermanyRead MoreReading Culture 5th Edition By Diana George And John Trimbur977 Words   |  4 PagesThe book Reading Culture 8th Edition by Diana George and John Trimbur is a wonderful assemblage of different contexts for critical reading and thinking. As one skims through the first chapter of this book, almost immediately does it intrigue the reader to continue to progress through the argumentative essays, visual illustrations, and notable references one is so familiar with. The authors expressed their several definitions on the word â€Å"culture† and how it was used differently as time passed byRead MoreThe Effects of Cellular Phones on the Study Habits of Students838 Words   |  4 PagesTHE EFFECTS OF CELLULAR PHONES ON THE STUDY HABITS OF STUDENTS OF DIVINE LIGHT ACADEMY-LAS PINAS AS PERCEIVED BY THE 4th YEAR STUDENTS BATCH 2010-2011 A Thesis Presented to the High School Faculty of the Divine Light Academy In Partial Fulfilment Of the Requirements for the Subject Research IV by: Fourth Year Prosperity Group 2 Leader: Jolo Sore Members: Kirsty Ducay Trish Quintana Jamille Tavares Priscilla Chacon Mark Leus CS delRead MoreHigh Speed And Wide Bandwidth Of Technology1609 Words   |  7 PagesCHAPTER 1 INTRODUCTION 1.1 Introduction Analog to digital converters (ADCs) is a mixed signal processing device that converts analog signals which are real world signals to digital signals for processing the information. With the advancement of technology, digital signal processing has progressed prominently in recent years. The aim of design is low power, high speed and wide bandwidth analog-to-digital converter has increased tremendously. Therefore the focus of this thesis is to design low powerRead MoreThe Costs And Benefits Of Financial Advice Essay1191 Words   |  5 Pages†¢ The Costs and Benefits of Financial Advice by Stephen Foerster, Juhani Linnainmaa, Brian Melzer, Alessandro Previtero. This thesis assesses the value that financial advisors provide to clients using a unique panel datasheet on the Canadian financial advisory industry. Findings of this thesis are that advisors influence towards investors trading choices, but they do not add value through their investment recommendations when judged by relative to passive investment benchmarks. †¢ Financial AdvisoryRead MoreSamples of Tourism Thesis1096 Words   |  5 Pages______________________________ An Undergraduate Thesis Presented to the College of Arts and Sciences Bataan Peninsula State University ______________________________ In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Tourism Management ______________________________ by Aldrin Gerald R. Galiste October 2012 ACKNOWLEDGEMENT Above all I would like to thank God for making me strong as I make this thesis, for making me alive and stable during midnightRead MoreFood Heritage Of Ancient And Contemporary Egypt With Particular Emphasis On Meat Products Essay1331 Words   |  6 Pageskind of studies because it is considered as a descriptive approach. Assigning Methodology and methods is according to the study questions and its type whether it is qualitative or quantitative or even both. The study questions are set as follows; 1. Is there a historical data for food in ancient Egypt? 2. What are the factors that affected on meat production along the ancient Egyptian history up till now? 3. How far the modern Egyptian food traditions are similar to those in ancient Egypt. 4. WhyRead MoreTechnology Has An Important Asset Nowadays1090 Words   |  5 Pagesexample; transportation, communication, education, hospitality, games, design, bank, booking, and payment system. In Indonesia, the number of internet user is increasing according to a statistical analysis (Lim, 2003). The user of internet was less than 1 percent in 1998. Now internet transformed into an advancement mode of communication. The barrier that prevented people to get any kind of information they wanted is no longer exist. People can access and get almost of any information from the internet